Adam Bastock is the founder of Small99. Small99 breaks down the journey for micro and small businesses to net zero into a series of manageable, bite size steps to follow. Having spent a decade working with and in small businesses, he understands the challenges owners have with limited resources and time. Most owners feel overwhelmed with the amount of information about net zero, and Small99 was founded to cut through all the noise. With 99% of the economy made up of small businesses, Small99 provides practical guidance on how they can reach net zero quickly and accelerate the transition to net zero. They have a goal to guide 1 million businesses to net zero by 2025.